A dedicated fanbase is one of the biggest assets an artist can have. Having a supportive community of highly engaged fans will lead to the increase of an artist’s value and worth and with that, his or her revenue. But as a new artist, how do you reach out to potential fans and win them over with your music? Well, all aspiring musicians have to start somewhere. Here are some possible avenues for building your fanbase as an artist!
Harness the Power of YouTube
Successful artists like Shawn Mendes, Justin Bieber, and The Weeknd all have one thing in common: They started out on YouTube! As the number one platform for producers, musicians, and aspiring artists, YouTube is a great place to start a music career. What’s more, the site has over a billion users, making it one of the largest hubs for potential fans to find you.
Do Covers of Popular Songs
What’s the other thing that famous artists have in common? They made song covers of other artists! Making and posting covers is one of the best ways to reach out to a wider audience and get new fans. By using social media such as YouTube, Facebook, and Instagram, you can ride on the hype of other popular artists and attract their fans to give you a listen.
Trending Topics and Timing
Follow popular artists in the music industry. Whenever they release a new song or album, create your own cover version and post it on YouTube. By doing this, fans will be able to find your covers if they search for the original artist’s song titles. If you can’t find the instrumental track, why not try recording an acapella version? Alternatively, if you have friends who can play the guitar or the piano, you can make an acoustic cover of a popular track.
If you are a rapper, you can also recreate a popular track together with a hip-hop producer! Be on the lookout for producers who are open to collaborations and are known for re-creating instrumentals. Reach out and ask if they’re interested in working together. If you are interested in buying beats online to create your own remix, we recommend checking out the Beat Store from luke4pres.
Collaborations and Networking
Networking is one of the key tools for growing any business. By having a strong network, you will be able to share knowledge and help one another. Collaborating with other artists is a good way to reach out to new fanbases. Having the right contacts is also important for your career as an artist. You need people to review and distribute your music. They can be bloggers, fellow artists, and YouTube music promoters. Wouldn’t it be a waste if your killer song doesn’t have enough outreach due to a lack of contacts? Make sure to put yourself out there! Attend local events, send out emails, and talk to people about your music.
Engage Your Fans
If you inject elements of fun into your fanbase, your fans are more likely to stay. One of the best ways to do this is to run competitions. Offer free tickets to your next show, a meet and greet, or a free signed copy of your work! You can make a simple competition entry form with a few short questions and share the link everywhere. It’s simple, and your fans will enjoy it.
If you’re an aspiring musician who’s new to the scene, we can help you in your journey as a recording artist. Find out what we can do for you at luke4pres today!