As much as social media can be a way to validate an artist’s identity, it can also be a way to buy music directly from producers, hear their most current work, and see their brand. With this knowledge, you can truly get a feel for the quality of their music, professionalism, and current projects and products and see how and if they engage with their followers. Here you can often see how much they have invested in their beat-selling business and if it is linked in their profile.
Furthermore, some producers sell beats directly, so reaching out to the producer and buying on Instagram or Facebook is sometimes a way to establish a relationship that wouldn’t have occurred if the artist had purchased the beat differently.